Greener
Award: Shortlist
Shortlist / Radio & Audio / Commercial Campaigns / 2024
Oh, the things we do for the climate! We drink from biodegradable takeaway coffee cups, choose 100% vegan backpacks and opt for the bio baby products only.
Yes, for us, these climate conscious decisions make us feel like the vanguards of climate protection. But then, we hop on a plane or in a gasoline car and our efforts go up in a sea of CO2.
This brings us to a crucial point: If our green goods could talk, what would they say?
They'd probably be at a loss for words, perhaps even in total shock.
The message from German Rail:
If you want to be green travel by train.
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