PENNY Give-Bag
Award: Wood Pencil
Wood Pencil / Direct / Direct Product & Service / 2018
Single use shopping bags pose an on-going environment challenge. This campaign rewards PENNY customers who reuse bags by deducting 10 cents off their bill each time they bring their own bag. Additionally, PENNY donates a further 10 cents to local social organisations for every transaction.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.