Addiction
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2012
To stimulate the practice of running amongst the youth, F/Nazca Saatchi & Saatchi has created an action for Nike entitled #coisadaboa (#thegoodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body.
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